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IRU & Busworld Academy
International Coach Conference

“Tourism by coach – today and tomorrow”

IRU & Busworld Academy International Coach Conference will take place in the framework of the Busworld Europe exhibition. Conference participants get free access to the exhibition.

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Other bus and coach associations are welcome to partner this event too.
Send an e-mail to .



Kortrijk Xpo
Doorniksesteenweg 216
8500 Kortrijk


Session I: Coaches and cities: friends or foes?

Coach operators and city representatives will debate the place of coaches in urban mobility and planning. The focus will be the significant contribution to local economies of group tourism by coach and the challenges faced by the coach sector, such as city access and traffic restrictions in parts of Europe.

Session II: The clean coach of the future: development and deployment

Aspiring to eco-friendly vehicles, coach operators and vehicle manufacturers will analyse potential technological developments such as alternative fuels and propulsion systems for coaches. Current and future business cases for their deployment as well as business recommendations on how to achieve low-emission long-distance coach services will also be discussed.

Session III: Leading coach operators and vehicle manufacturers – a CEOs debate

CEOs of leading coach operators and vehicle manufacturers will get together to discuss the future of long distance coach travel and group tourism by coach. The debate will mainly focus on the perceptions of decision makers and customers regarding coach travel. Potential strategies for improving the image of coaches and their acceptance – in particular in cities and tourist destinations – will be analysed.<