A brand new 'Coach Sleeper Seat' is unveiled at this year’s Busworld Europe. The Butterfly seat can transform in less than 10 seconds, from two premium recliners into a private lounge or a full two-meter lie-flat bed without tools, floor anchoring, or cabin rework. The convertible 3-in-1 design helps operators maximize fleet use and deliver business-class comfort on the road, as Butterfly Seating states.
The manufacturer is Hong Kong based Butterfly Flexible Seating Solutions which has chosen Busworld for the European launch of its innovative Coach Sleeper Seat: "Introducing European operators to a seat unlike any other on the market". With this one seat, Butterfly Seating offers three modes for use of a coach: in daytime, as an overnight sleeper, and premium charter service with true Passenger Comfort: Spacious 78-inch beds with up to 40-inch hip width delivering lie-flat luxury comparable to business-class air travel. Privacy screens, personal storage, charging ports, and refined finishes create a luxurious sleep-ready environment.
“Butterfly gives operators more control over how they serve their passengers and provides a practical way to add value to their fleets,” said Lars Rinne, CEO of Butterfly Seating. “With a single vehicle, you can run daytime routes, overnight sleeper services, or VIP charters - while offering passengers a premium experience without added complexity. In the U.S., our partner operators have increased their utilization rates while charging a premium." Butterfly-Motorcoach has received global design awards for its simplicity and comfort such as the Red Dot Award. Butterfly will exhibit at Busworld Europe for the first time in 2025, showcasing the Coach Sleeper Seat in Hall 11, Booth 1220.